POST COVID-19 MARKETING STRATEGIES FOR SMEs’ SURVIVAL IN ABIA STATE, NIGERIA
Abstract
When the covid-19 pandemic ravaged world economies, small and medium scale enterprises (SMEs) were the most affected. The pandemic created substantial economic problems which include loss of sales and customers’ patronage, Supply Chain disruptions, insolvency and liquidity shortages, increase in cost of operations, reduction in workforce strength, amongst others. There is no doubt that the small and medium scale enterprises (SMEs) in Abia State, Nigerian have suffered terrible devastating effect during the major stage of the pandemic. For these SMEs, their priority now are how They can survive, and all business goals and actions are directed towards survival. In the face of the pandemic and with the economy being opened up again after the Covid-19 containment measures, SMEs in Abia State of Nigeria must adopt the right marketing strategies to deal with environmental forces that threaten their survival during the postcovid-19 period. These marketing strategies include the formation of strategic inter-firm alliances, efficient cost management, internal marketing, investment in technology, digitalization of operations, amongst others
This article is available as a PDF download
Published in UNIPORT JOURNAL OF BUSINESS, ACCOUNTING & FINANCE MANAGEMENT
ISSN: 1596-9911
This article appears in our peer-reviewed academic journal
View JournalRelated Articles
Explore similar research in our collection
FINANCIAL LINK ANALYTICS AND INVESTMENT FRAUD PREVENTION IN NIGERIA: EVIDENCE FROM PROFESSIONAL FORENSIC EXPERTS
ALEXANDER TUNDE OGUNTUASE, FOLUKE RACHAEL ODUWOLE
Jul 21, 2026
This study examined the influence of Financial Link Analytics (FLA) on investment fraud prevention i...
View ArticleELECTRONIC TAX SYSTEM AND TAX COMPLIANCE, EVIDENCE FROM NIGERIA TAX JURISDICTION.
THOMAS AYOBAMI BABARINDE, OLADELE JOHN AKINYOMI, JOSHUA ODUTOLA OMOKEHINDE, TAOFIK AKINWUMI TALEAT
Jul 17, 2026
The study explores the impact of e-tax on tax submission conduct among taxpayers in Nigeria. To rea...
View ArticleTHE IMPACT OF GLOBAL TRENDS IN DIGITAL PAYMENT SYSTEMS ON FINANCIAL PERFORMANCE AND OPERATIONAL EFFICIENCY OF LISTED DEPOSIT MONEY BANKS: EVIDENCE FROM MOBILE BANKING AND OTHER DIGITAL CHANNELS
EBE, EMMANUEL CHUKWUMA, NWANKWO, PETER EMEKA, OKEREKE, CHIMAOBI DARLINGTON
May 27, 2026
This study examines the effect of global trends in digital payment systems on the financial perfor...
View Article