EFFECT OF DIGITAL TECHNOLOGIES ON PERFORMANCE OF SERVICE-BASED SMALL AND MEDIUM ENTERPRISES IN THE NORTH-EAST NIGERIA
Abstract
This study investigated the effect of digital technologies on performance of service-based SMEs in North-East Nigeria. Specifically, the study focused on the effects of Closed-circuit Television (CCTV) and mobile banking services, on the performance of service-based SMEs. This study employed a cross sectional and descriptive research design. The total population of registered service-based SMEs in the six states under review was 9,728, out of which a representative sample of 382 respondents was drawn using stratified random sampling technique. The instrument for data collection was a structured questionnaire developed on a 4-point Likert scale, employed descriptive statistics and multiple regression analysis to test null hypotheses of this study. The results of this study revealed mixed effects of digital technology on the performance of service-based SMEs in North-East Nigeria. Closed-circuit Television (CCTV) and Mobile banking were all found to have significant positive effects. Based on the findings, the study recommends that: SMEs should integrate e-commerce functionalities such as; Closed-circuit Television (CCTV) to control, monitor and expand their market reach beyond local markets. Given its strong positive effect, mobile banking adoption should be promoted more aggressively through partnerships with banks, microfinance institutions, and telecom providers to expand mobile agent networks, reduce transaction costs, and improve system security.
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Published in BUSINESS AND FINANCE JOURNAL
ISSN: 988-47876
This article appears in our peer-reviewed academic journal
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