CATCHBALL MANAGEMENT AND ORGANIZATIONAL INNOVATION OF MANUFACTURING FIRM IN BENINE
Abstract
This study investigates the influence of the initiation phase in Catchball Management on process innovation within Seven Up Bottling Company, Benin Plant, Edo State. Using a descriptive survey design, data were collected from 133 employees selected through stratified random sampling. A structured questionnaire utilizing a 5-point Likert scale was employed to measure employees’ perceptions of initiation involvement and its impact on process innovation. The instrument demonstrated strong reliability with a Cronbach alpha of 0.84. Descriptive statistics revealed high levels of employee involvement early in strategic planning (M = 4.21, SD = 0.58), active encouragement of feedback during idea stages (M = 4.10, SD = 0.64), and consideration of suggestions in planning (M = 4.30, SD = 0.52), indicating a robust participatory environment during initiation. Regression analysis confirmed that initiation significantly and positively predicts process innovation (β = 0.69, p < 0.05), with the model explaining 54% of the variance in process innovation outcomes (R² = 0.54, F(1,131) = 58.88, p < 0.001). These results emphasize the critical role of early employee involvement and collaborative dialogue in fostering innovative process improvements that enhance operational efficiency. The study concludes that formalizing the initiation phase within Catchball Management significantly enhances process innovation by fostering employee ownership and creativity. It is recommended that organizations institutionalize participatory planning platforms and train managers in participatory leadership to maximize innovation outcomes and operational efficiency.
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Published in UNIPORT JOURNAL OF BUSINESS, ACCOUNTING & FINANCE MANAGEMENT
ISSN: 1596-9911
This article appears in our peer-reviewed academic journal
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