AFRICAN JOURNAL OF ACCOUNTING, FINANCE & MARKETING

AFRICAN JOURNAL OF ACCOUNTING, FINANCE & MARKETING

ISSN: 2805 - 4253 Continuous 3 Articles

Editor: Prof. Emeka J. Okereke
UNIVERSITY OF PORT HARCOURT | uniportjap@yahoo.com

Latest Articles

2025 Vol. 9, No. 1
RISK GOVERNANCE AND FIRM VALUE OF LISTED DEPOSIT MONEY BANKS IN NIGERIA
This study investigates the relationship between risk governance and firm value of listed deposit money banks in Nigeria with a focus on audit committee risk, technology risk, and board committee risk as key components of environmental reporting. The purpose of this research is to address the gap in literature concerning the relationship between risk governance practices and firm value within the Nigerian banking sector, where the majority of research on company value focus on international financial reporting standards (IFRS), corporate governance (CG), and the audit committee without giving enough thought to risk governance in Nigeria. This Study aims to assess the relationship between risk governance and firm value of listed deposit money banks in Nigeria. The study adopts an ex post facto research design, utilizing panel data from 22 manufacturing firms listed on the Nigerian Exchange Group over the period 2013–2022. Secondary data were obtained from the firms' annual reports and financial statement, The research focuses on three critical aspects of risk governance: audit committee risk, technology risk, and board committee risk, with firm value measured by Tobin's Q, Market capitalization is included as a control variable. The findings  indicate that technology risk has a significant positive impact on firm value suggesting that banks with better ICT governance experience higher market value. Conversely, board committee risk exhibits a significant negative effect on firm value,indicating that an increase in risk committee meetings could be perceived negatively by the marketAudit committee risk, however, did not show a statistically significant effect on firm value implying that variations in audit committee governance do not meaningfully influence the financial performance of Nigerian banks. The study contributes to the understanding of risk governance in emerging markets, specifically within Nigeria’s banking sector,
OLADEJI .E. OLADUTIRE, PhD
2024 Vol. 8, No. 1
MANAGEMENT ACCOUNTING TECHNIQUES A TOOL FOR ORGANISATIONAL DECISION MAKING
The study examined the use of management accounting techniques as a veritable tool for organisational decision making. The success of businesses hinges on the quality of decisions made. The accounting system stands out as a primary contributor to management accounting. Management accounting techniques play a crucial role in enhancing organizational decision-making by facilitating routine operational decisions, guiding strategic choices, and reporting operational outcomes to the management. Thriving in a globalized environment entails facing intense business competition. To endure and attain objectives, businesses must adeptly handle costs. Management accounting techniques play a vital role in facilitating informed decision-making by furnishing valuable information. The key lies in comprehending these techniques, embracing them, and deploying them judiciously at the opportune moment and in the appropriate context.
Dr VIOLET E. OSA-ERHABOR., Dr ERNEST OSHODIN
2024 Vol. 8, No. 1
CUSTOMER RELATIONSHIP MARKETING AND MARKETING PERFORMANCE OF NEW GENERATION BANKS IN PORT-HARCOURT, RIVERS STATE NIGERIA
The broad objective of the study was to examine the effect of customer relationship marketing on marketing performance of new generation banks in Port-Harcourt, Rivers State Nigeria. The specific objectives are to: ascertain the effect of trust on customer retention in the selected banks; examine the effect of commitment on customer retention in the selected banks, and to determine the effect of regular communication on customer retention of the selected banks. The research design for this cross- sectional study was survey research design. The population of the study comprised both staff and customers of the selected banks in Port-Harcourt, Rivers State. The sample proportion method was used in determining the sample size of 323 for the study. Data gotten from the field were majorly presented in tables for quick and easy understanding. These data were further analyzed using simple regression model with the help of SPSS version 25.0. Findings revealed that trust exerts significant effect on customer retention of new generation banks in Port Harcourt, Rivers State. Commitment was found to exert significant effect on customer retention of new generation banks in Port Harcourt, Rivers State. Similarly, regular communication exerts significant and positive effect on customer retention of new generation banks in Port Harcourt, Rivers State. The study concluded that customer relationship marketing affects banks performance. Based on the findings of the study, we recommended that Banks in Rivers State need to greatly improve on their practice of Customer  Relationship Marketing in order to deliver customer satisfaction in all levels most especially in this era of high competition. The banks’ strategic policies and core values should be focused on the elements of Customer Relationship Marketing, rather than on the policy that would yield no result.
NWOGU IKECHUKWU, RAY OBASI

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2025

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