JOURNAL OF BUSINESS AND VALUE CREATION

The Journal of Business and Value Creation is geared towards developing and improving understanding of business and other related marketing issues in our challenging business environment. The journal provides knowledge acquisition inherent in business and other marketing related issues; a journal that is changing the face of the business discipline by providing relief and opportunities to the economic fortunes of the Nigerian academic and business world. After many unfortunate delayed promises, the Journal of business and Value Creation is back to maintain its bi-annual publications as it was from the beginning. The Journal of Business and Value Creation will be used to bring about realistic understanding of well researched business and marketing related issues with the hopes of rekindling positive changes in the business as the marketing discipline.